157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies

Thomas Watkins

Published on: 30/10/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Loreta Tarozaite, Fractional Chief of Staff and CMO for Loreta Today LLC. They discuss the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. Loreta shares practical strategies for AI adoption, content marketing, and organizational growth, highlighting the importance of human creativity and thoughtful change management.